PESHAWAR: Bus Rapid Transit (BRT) system has introduced a cutting-edge digital payment system. The initiative aims to bid farewell to conventional paper tickets, offering commuters a convenient and efficient mode of fare payment.
A press release from the BRT administration unveiled an innovative partnership between Mastercard, Bank of Khyber (BOK), and LMK Resources Pakistan (Private) Limited (LMKR), which has culminated in the integration of a state-of-the-art digital payment mechanism. This collaborative venture is set to transform the way commuters engage with the BRT system.
Commuters can now bid adieu to fumbling for change or waiting in queues to acquire paper tickets. With the newly introduced digital payment system, patrons have the freedom to utilize their debit and credit cards to seamlessly pay for their bus fares. This breakthrough not only aligns with global trends in modern transportation but also streamlines the overall travel experience.
The inauguration of this pioneering system was marked by a ceremony attended by representatives from all three partners. J.K. Khalil, Cluster General Manager for the Middle East and North Africa East at Mastercard, expressed his enthusiasm about the alliance’s potential to elevate the travel experience for passengers. He emphasized that the collaboration with Bank of Khyber and LMKR has set the stage for an effortless and frictionless journey for commuters.
The partnership not only signifies a technological leap forward but also echoes a commitment to customer-centricity and convenience. By embracing digital payments, the BRT system is aligning itself with contemporary global standards while addressing the evolving needs of modern commuters.
This groundbreaking step is poised to resonate with a diverse range of passengers, from tech-savvy individuals to those seeking a hassle-free travel experience. As the BRT system paves the way for the future of urban transportation, the introduction of digital payment options stands as a testament to its dedication to enhancing the quality of commuting for everyone.