Economic Opportunities in Digital Media

Economic Opportunities in Digital Media

HASSAN SAJID
The integration of digital media in Pakistan has opened a myriad of economic opportunities, propelling the country toward a more dynamic and competitive future. Digital media encompasses a spectrum of online platforms, ranging from social media and websites to mobile applications and streaming services. Its pervasive influence has not only bridged geographical gaps but has also become a catalyst for economic growth. In Pakistan, a country endowed with a youthful population and a burgeoning tech-savvy demographic, digital media is a powerful tool for empowerment and financial inclusion.
Digital media encompasses various platforms, including social media, online content creation, digital marketing, and e-commerce. As the country experiences an increasing internet penetration rate and a growing number of smartphone users, the youth of Pakistan find themselves at the forefront of this digital transformation.
For young people to fully utilize the opportunities of digital world that has altered the nature of worldwide job markets, they must embrace digitalization. An estimated three to four million young people in Pakistan are connecting with worldwide career prospects through the digital economy and global connectivity. There are countless opportunities to address Pakistan’s development concerns because of the uniquesolutions developed by young people in Pakistan who are connected, empowered, and creative.
Today everyone knows, that this digital era has dismantled traditional barriers to entrepreneurship, empowering youth to turn their ideas into viable businesses. Social media platforms are powerful marketing tools, allowing young entrepreneurs to reach a global audience. E-commerce platforms facilitate the establishment of online businesses, while crowdfunding platforms offer financial support for innovative projects. The ability to create and promote personal brands through digital media has opened doors for young individuals to showcase their talents and expertise.
One of the most accessible entry points for Pakistani youth in the digital media landscape is through social media platforms. Young content creators, influencers, and entrepreneurs leverage platforms like YouTube, Instagram, and TikTok to showcase their talents and build substantial online followings. As a result, they gain recognition and attract brand partnerships and sponsorship deals, creating viable income streams.
Moreover, the digital landscape has reshaped the traditional work paradigm, introducing remote work opportunities and flexible schedules. This flexibility benefits youth seeking to balance education, work, and personal pursuits. Virtual collaboration tools, project management platforms, and online communication channels have transformed the workplace, creating a conducive environment for young professionals to thrive and contribute to various industries.
With businesses adapting to the digital era, the demand for skilled digital marketers is soaring. Pakistani youth are capitalizing on this demand by learning digital marketing techniques and helping businesses establish a robust online presence.
The e-commerce sector is also thriving, offering opportunities for young entrepreneurs to start their online businesses and tap into a global market.
The economic opportunities presented by digital media in Pakistan are undeniably a blessing for the youth. Utilizing digital platforms, young Pakistanis can carve successful careers and contribute to the nation’s economic growth. However, it is crucial to address the challenges associated with the digital age, ensuring that the benefits of this transformation are accessible to all and mitigating the potential drawbacks for a more inclusive and sustainable digital future. The positive usage of digital media may increase an individual’s global reach. Digital media allows Pakistani youth to connect with a worldwide audience, breaking geographical barriers and expanding economic opportunities beyond national borders.
The digital age has democratized research for a student or researcher, enabling young individuals to engage in academic pursuits and skill development like never before. Online databases, scholarly articles, and research repositories offer a treasure trove of resources for educational exploration. Platforms like GitHub, where young programmers can collaborate on open-source projects, and forums like Stack Overflow provide avenues for skill enhancement and problem-solving, creating a vibrant online community of learners and creators. Digital media is an excellent source for skills development. Engaging in digital media activities fosters the development of valuable skills such as content creation, digital marketing, and online business management.
The low entry barriers in the digital space also empower Pakistani youth to become entrepreneurs, fostering innovation and creativity and turning their employment into entrepreneurship. Digital media is an expansive reservoir of information, readily accessible to young minds eager to learn. Platforms like Google, Wikipedia, and educational websites provide a wealth knowledge at the click of a button. This accessibility facilitates self-directed learning, allowing youth to explore diversesubjects beyond traditional classroom settings. Podcasts, online courses, and educational videos create a rich learning environment, fostering intellectual growth and curiosity. On the other hand, information on the internet is overloaded. Harmful content attracts and attracts youth faster than positive, which may distract their attention from right to wrong direction. The constant exposure to digital content can lead to information overload, affecting mental health and productivity. However, there are a few cons of digital media usage. For example, the digital landscape raises privacy and data security concerns, with potential risks of misusing personal information.
Similarly, constant connectivity to digital devices can hinder focused attention and deep learning among youth. Short attention spans and frequent multitasking may compromise academic performance and critical thinking skills. Moreover, reliance on digital tools for information retrieval may discourage essential evaluation and analysis of sources. Despite increasing access, a digital divide still exists in Pakistan, with disparities in internet access and digital literacy that may hinder some youth from fully participating in the digital economy. So, to get the maximum benefits and mitigate the adverse effects of digital media, the young generation must prioritize digital literacy, responsible usage, and self-regulation. Firstly, fostering critical thinking skills is paramount. They should question the credibility of sources, verify information, and seek diverse perspectives.
Secondly, maintaining a healthy balance between online and offline activities is essential; setting boundaries for screen time, prioritizing real-life interactions, and engaging in physical activities promote overall well-being. Thirdly, cultivating digital resilience is crucial. Youth should develop coping strategies to navigate online challenges, such as cyberbullying or misinformation while seeking support from trusted adults or online resources. Fourthly, embracing lifelong learning and skill development ensures continuous growth in the digital landscape. People can leverage online educational platforms, participate in online communities, and pursue digital certifications to enhance employability and career prospects. Finally, practising good digital citizenship, including respecting others’ privacy, promoting positive online behaviour, and contributing constructively to digital communities, fosters a safe and inclusive online environment. By adopting these strategies, anyone in the digital age can harness the transformative power of digital media while safeguarding their well-being and seizing opportunities for personal and professional advancement.
Challenges and Successes of KP's Sihat Sahulat Program

Challenges and Successes of KP’s Sihat Sahulat Program

Sihat Sahulat Program or Sihat Card Program is a health insurance scheme launched by the Khyber Pakhtunkhwa government to provide free healthcare services to the people. The program allows eligible families to access a range of medical services free of charge or at subsidized rates. The initiative aims to alleviate the financial burden of healthcare expenses on low-income households and enhance their access to quality healthcare services. Launched in 2016 with the promise of enhancing healthcare accessibility and affordability, the initiative has garnered attention and scrutiny alike.

Before the inception of the Sihat Card initiative, public hospitals in KP faced numerous challenges, including limited resources, infrastructure deficiencies, and overcrowding. Patients often encountered long waiting times and substandard facilities, which undermined the quality of care. However, with the introduction of the Sihat Card, there has been a noticeable improvement in the availability of resources and services in public hospitals. The initiative has infused funds into the healthcare system, enabling hospitals to upgrade infrastructure, procure essential medical equipment, and enhance service delivery. Additionally, specialized services such as cardiac care, oncology, and neonatal care have been expanded in select public hospitals, reducing the need for patients to seek treatment in private facilities.

Despite the improvements in public healthcare facilities, many beneficiaries of the Sihat Card still opt for treatment in private hospitals. Several factors contribute to this phenomenon, including perceptions of superior quality of care,  shorter waiting times, and a broader range of specialized services offered by private healthcare providers. Private hospitals stand tall with shining glass panels, silver elevators, and LED monitors in the waiting areas and wards. Moreover, a Sehat Card representative is present to guide them through their journey at the hospital. Additionally, the convenience of proximity to private hospitals and the perception of better patient-provider communication also influences patients’ decisions to seek care outside the public sector. However, it is essential to note that the Sihat Card covers a significant portion of the expenses incurred at private hospitals, making them financially accessible to cardholders.

The Sihat Card initiative has significant financial implications for both the government and the beneficiaries. The government allocates substantial funds to finance the program, covering the cost of insurance premiums and reimbursing healthcare providers for services rendered to Sihat Card holders. According to government reports, the program has benefited over 6 million families in KP, including vulnerable populations such as widows, orphans, and persons with disabilities. Furthermore, the initiative has contributed to poverty alleviation by reducing out-of-pocket healthcare expenses for low-income households. Sehat Sahulat Program is indeed a novel scheme launched in good faith, but it is a big challenge to maintain patient satisfaction in the face of increasing expenses for the government. Currently, it takes at least 3 months for bills to get approved. This translates to the reality that hospitals and concerned staff keep waiting to get their share of the compensation for many months. Moreover, the surgeon generally gets a very humble (16%) share out of the package adjusted by the program.

As coverage of the Sehat Insaf card grows, the government will face another dilemma of payments pending to hospitals and doctors, as observed previously. In April 2023, State Life Insurance Corporation (SLIC) ceased accepting new admissions for the free treatment of patients under the Sehat Card Plus program due to the provincial government’s failure to settle its outstanding dues.

One of the critical aspects of the Sihat Card initiative is the quality of healthcare services provided under the program. While the initiative has undoubtedly expanded access to healthcare services,  questions of care. Concerns have been raised over the adequacy of infrastructure and medical equipment in some public hospitals, and the qualifications and competence of healthcare professionals. Moreover, concerns are raised about whether the treatments, medications, and investigations provided under the program meet global standards of quality and efficacy. Continuous monitoring and evaluation mechanisms are essential to ensure that the services provided under the Sihat Card meet established standards of care and address the evolving healthcare needs of the population.

In conclusion, the Sihat Card initiative represents a commendable effort to improve healthcare access and affordability in KP, Pakistan. However, its success hinges on addressing the underlying challenges faced by the healthcare system, including the quality of services, resource allocation, and equitable distribution of healthcare facilities. Moving forward, a concerted effort is needed to ensure that the initiative delivers on its promise of providing quality healthcare services to all beneficiaries, thereby contributing to the overall health and well-being of the population.

ADDRESSING FINANCIAL WOES IN KHYBER PAKHTUNKHWA MEDICAL TEACHING INSTITUTIONS

In the heart of Khyber Pakhtunkhwa, medical teaching institutions (MTIs) stand as pillars of healthcare, providing vital services to communities in need. Yet, behind their noble mission lies a tale of financial distress, as MTIs grapple with drug shortages and delayed salary payments, casting a shadow over their ability to fulfill their crucial role.

The saga of financial turmoil began with the change in government last year, leaving MTIs stranded without the necessary funding to sustain their operations. The promise of autonomy under the Medical Teaching Institutions Reforms Act (MTIRA) once held hope for these institutions, empowering them to make independent decisions and break free from bureaucratic constraints. However, the reality paints a starkly different picture, with MTIs now struggling to make ends meet.

In the corridors of these institutions, tales of desperation emerge from accident and emergency departments, where shortages of life-saving drugs exacerbate the plight of those in critical need. It’s a dire situation, one that demands urgent attention and decisive action.

Hope flickers on the horizon as officials express optimism for the future under the newly-elected government. With the Pakistan Tehreek-i-Insaf (PTI) at the helm once again, there’s a renewed sense of anticipation that financial woes will be addressed, and MTIs will receive the support they desperately need.

TTP's Deceptive Agenda Exposed!

TTP’s Deceptive Agenda Exposed!

Pakistan’s battle against foreign-funded terrorists in KP and Baluchistan persisted throughout 2023. Hundreds of brave sons of the soil made the ultimate sacrifices in the line of duty, defending the motherland from enemy’s nefarious designs. With the help of the Pakistani people, LEAs successfully quelled terrorism crisis in 2014 forcing TTP leadership to flee and seek refuge in Afghanistan. They exposed themselves in the process, even if they were able to save their lives there. Today, TTP’s main bastion is in Afghanistan using that soil against Pakistan which is the key reason of rift between two brotherly Islamic nations who also share strong historic and cultural bonds. Afghanistan is not being used as sanctuary by TTP, it also uses the same for recruitment while exploiting vulnerabilities, distorting religious ideology, and capitalizing on social and geopolitical tensions.  In Afghanistan, TTP’s manipulations and duplicity became more evident when they started targeting and enticing impoverished Afghan nationals for what they claim to be Jehad in Afghanistan, blatantly disregarding the fatwas of eminent Islamic scholars from all religious sects. By doing this, TTP commanders are trying to achieve two goals: first, they are using religious manipulation to recruit fighters from Afghanistan for terrorism in Pakistan; second, they are stoking tensions between IEA and Pakistan in order to further their evil plans. They would have enough room to operate safely from Afghanistan thanks to the divide and mistrust between the two states.

The recent reconciliation efforts were also manipulated by TTP commanders for expanding their presence in Pakistan while disguising themselves as part of the process. As a strategy, TTP leaders are abusing innocent people through intimidation, fear mongering, pressure, and religious manipulation tactics. They lack a genuine understanding of Pakistan’s religious, ethical, moral, or cultural values. This explains why they go on murdering sprees across the nation through acts like suicide bombings. By doing such horrible acts, they hope to terrorize the populace into accepting their violent, perverted, and un-Islamic worldview. However, the people of Pakistan are aware of the TTP’s self-serving intentions and their violent and “Fasadi” Agenda, which is why, in spite of numerous horrific incidents, they have been utterly unsuccessful in disguising their political objectives under their shallow Islamic slogans.

The TTP leadership is nothing more than a group of cunning, opportunistic, cowardly, and dishonest manipulators when we look at their actions. These characteristics are used by them to manipulate and employ innocent individuals and foot soldiers in Pakistan as pawns in their evil schemes. Any Pakistani who defends the nation’s customs, laws, and principles is viewed by them as a heretic (Kafir) who should be executed.

While its foot soldiers are engaged in a pointless conflict in Pakistan, the whole leadership including Mufti Noor Wali (MNW) is stationed in Afghanistan.

Within the TTP, infighting for the sake of power and influence is also frequent. JuA and TTP’s continuous media battle provides ample evidence for this claim. This is not the first instance, a great deal of blood was shed by foot soldiers and fighters, and the TTP split apart into numerous splinter cells, each with their own goals and engaging in turf wars with other cells. This demonstrates that the TTP is nothing more than hired guns, willing to use perverted religious doctrine to sow chaos in order to further their own agenda.

The primary evidence supporting TTP’s dualism is the lack of any observable leaders in suicide attacks, nor their relatives. The leaders themselves, as well as their relatives, are never involved in active warfare or suicide assaults; only the poor, innocent, and frequently dumb people are brainwashed into suicide attacks.

If we look back in history, the TTP’s emergence in Pakistan in 2007 was akin to the resuscitation of Khawarij, a devious violent ideology that kept emerging time to time throughout Islamic history. This ideology originated during the time of the Prophet Muhammad (PBUH) and is historically founded on a violent misreading of Islamic scripture. It persisted occasionally with the only goal of employing a perverted understanding of the Quran to label other Muslims as non-Muslims—a practice known as Takfir. Their main objective has always been to acquire authority and power through coercive measures using Islamic slogans.

The people of Afghanistan and the leadership of the IEA must grasp the stark reality and nefarious intentions of the TTP, which manipulates them to advance its own agendas under the pretense of religion. TTP, a deceitful, brutal, and traitorous terrorist organization, bears no affiliation with Islam, which inherently embodies the principle of peace.